Email marketing for small business that brings customers back
Odessys is an email and SMS marketing agency for small business. We build your flows, send your campaigns and track the revenue, so your list turns into repeat sales. Welcome series, abandoned cart, win-back and more, set up once and running every day. Works for Shopify stores and local service businesses, with 9+ years of experience working with small businesses.
Is your email list sitting there doing nothing?
/ 01 — THE LIST
You have a list, but nobody opens
Weak subject lines, bad timing and no segments land you in the spam folder. We fix deliverability and send the right message to the right people.
/ 02 — AUTOMATION
No flows running
Welcome, abandoned cart and post-purchase emails earn money while you sleep. We build them, test them and keep improving them.
/ 03 — SMS
SMS is going unused
Texts get read fast, but only work with consent and good timing. We set up compliant SMS for offers, reminders and cart recovery.
/ 04 — REPORTING
You can't see what it earns
No tracking means no idea what works. We report revenue per campaign and per flow, in plain English.
01
Email flows and automation
Flows
Welcome
Abandoned Cart
Win-back
Welcome series, abandoned cart, post-purchase and win-back flows, set up once and earning every day. Built for Shopify stores and service businesses alike.
02
Email campaigns and newsletters
Campaigns
Design
Copy
Sending
A planned calendar of promotions and newsletters, with design and copy done for you. Short, clear and written to get a click.
03
SMS marketing
SMS
Offers
Consent
Reminders
Text campaigns, cart recovery and appointment reminders, sent only to people who opted in. We handle consent and timing so you stay compliant.
04
List growth and segmentation
- Sign-up Forms
- Segments
- Popups
- Lists
Sign-up forms and offers that grow your list, then segments so every customer gets messages that fit them.
05
Platform setup and deliverability
Klaviyo
Setup
SPF and DKIM
Migration
We set up your email and SMS platform, connect your store, authenticate your domain and move your list from your old tool. Your emails reach the inbox, not spam.
06
Testing and reporting
A/B Tests
Revenue
Reports
Dashboards
We test subject lines, offers and send times, and report revenue per campaign and per flow every month, in plain English.
Why small businesses choose Odessys for email and SMS
/ 01
Built for small businesses
You get senior work and a clear plan, not a template and a monthly invoice.
/ 02
Flows that earn while you sleep
We start with the automations that make the most money first, then add campaigns on top.
/ 03
Email, SMS and growth in one team one team
Your email and SMS work together with your SEO, paid ads and landing pages, so every visitor you pay for or earn can turn into a subscriber.
/ 04
You own your list
Your list, your platform account and your data stay yours. If we ever part ways, you keep everything.
How our email and SMS process works
We start with what’s costing you the most revenue, then build from there.
Step 1
Audit & Map
01
We review your list, platform, flows and past campaigns, and find the gaps. You get a clear plan and a priority list before we build anything.
Step 2
Build & Launch
02
We set up your platform and domain, build the first flows, and launch your first campaigns. We test every email on every device before it goes out.
Step 3
Send & Improve
03
Each month we send, test and improve, and report the revenue. You get a plain-English report and a plan for the next month.
Email and SMS marketing FAQs
What does an email marketing agency do?
An email marketing agency plans, builds and runs your email and SMS program. At Odessys that means setting up your platform, building automated flows, sending campaigns, growing your list, and reporting the revenue each one earns.
How much does email marketing cost for a small business?
It depends on your list size, how many flows and campaigns you need, and the platform you use. We quote after a short audit call, so you know the cost before we start.
How long until I see results?
Flows like welcome and abandoned cart can start earning soon after launch. Campaign results and list growth build over a few months. We report revenue every month so you can see the trend.
Should I use email or SMS?
Both, for different jobs. Email is best for stories, education and regular offers. SMS is best for short, time-sensitive messages like flash sales and reminders. We set up both so they work together.
Which platforms do you work with?
We work with Klaviyo and similar email and SMS platforms. We pick the one that fits your store, list size and budget, and you keep ownership of the account.
Can you move my list from my current tool?
Yes. We move your contacts, segments and flows, set up your domain so emails reach the inbox, and make sure nothing breaks during the switch.
Is SMS marketing allowed?
Yes, when people have opted in. We set up clear consent, easy opt-out and sensible send times to follow US rules like the TCPA. Confirm the details for your business with your lawyer.
Can you also help with SEO, ads or a new website?
Yes. Odessys also does SEO, paid ads, Shopify and eCommerce, landing pages and websites, and AI agents and automations. It all runs through one team.
Ready to grow your list into revenue?
One call. We’ll look at your email and SMS setup and show you the three biggest wins.